Experiential Marketing in 2025: The Game-Changer for Brand Growth Why Experiential Marketing is More Than Just a Trend Experiential marketing isn’t just a “nice-to-have” anymore—it’s the ultimate strategy for brands looking to stand out in a saturated market. In 2025, companies aren’t just spending big on marketing; they’re spending smart because they’ve realized one crucial […]
Introduction Winterlude, one of Ottawa’s most celebrated winter festivals, attracts thousands of visitors annually, providing brands with a unique opportunity to engage with the community in a meaningful way. Among the standout marketing activations, Tim Hortons’ hot chocolate and coffee giveaway truck emerged as a masterclass in guerilla marketing, brand goodwill, and community engagement. This […]